As a business that wants to utilise the online environment for growth, you are faced with two choices: do your own online marketing or hire an SEO expert. Deciding between the two is actually not too difficult; you just have to look at the different elements involved in SEO and online marketing in general to help you choose.
Forbes discussed several important considerations for making a choice. These include upfront costs, efficiency/expertise factor, and long-term traction failure risk. Upon taking a closer look at these factors, you can easily see which one is the better option.