As a business that wants to utilise the online environment for growth, you are faced with two choices: do your own online marketing or hire an SEO expert. Deciding between the two is actually not too difficult; you just have to look at the different elements involved in SEO and online marketing in general to help you choose.
Forbes discussed several important considerations for making a choice. These include upfront costs, efficiency/expertise factor, and long-term traction failure risk. Upon taking a closer look at these factors, you can easily see which one is the better option.
If most people fear an impending doomsday which might not ever happen, businesses fear a different kind of doomsday which can or has already affected their websites. This event, which started last April 21, was popularly known as “Mobilegeddon”, when Google implemented yet another algorithm update that now factors in a website’s mobile responsiveness on its rankings in a search engine results page. Luckily, a top SEO expert can help you stay on top of this latest change and even win with your SEO strategy.
Why Did Google Do This?
Google had given websites at least two months’ notice regarding their latest update, saying in their February Webmaster blog that they will begin factoring in a website’s mobile-friendliness as a ranking signal.